Nurture was founded in March 2018 with the intent of stimulating the growth of the independent wellness and beauty fields in Oshkosh. We strive to provide a comfortable atmosphere for clients as well as practitioners. The intent behind the endeavor is to allow practitioners to grow their own small businesses outside of the hustle and bustle of large modern spas and salons and to avoid the competitive sales that those facilities may promote. We hoped to give practitioners and clients both a peaceful, happy place.


Nurture is owned and operated by Brittany Nennig, a licensed massage therapist in Oshkosh, Wisconsin. After working hard to promote her own small business and afford the rent on rooms, supplies, and advertising, she decided it was time to find her own space. She decided a space was needed in Oshkosh where independent practitioners could be self-sufficient. It was her sincere desire to help others find a low-maintenance work atmosphere with affordable rent where they could build their practice and clientele.

The building at 541 W 9th Ave was perfectly suited for a tiny little retreat. After two years of remodeling, Brittany is excited to have it open to other practitioners and new clients. This is Brittany's and others' chance to spread their wings and fly like the monarch. Thus, the butterfly was included in the logo. Brittany hopes the butterfly will inspire others to remain beautiful and strong while taking a long trek through life.